Treat Machine orchestrates millions of individual customer interactions
Optimizing lifecycle marketing performance
We transform your customer data into continuous, proactive, relevant communications.
You set campaign goals, guardrails, and creative direction. Treat Machine runs the experimentation process. Testing millions of campaign permutations to find the ideal campaign offer for every individual. Delivered at enterprise scale through your existing send platform.
Turning customers into fanatics, lifting conversion, retention, and revenue expansion.
Estimate the financial impact for your company with our free calculator.
Integration-first. No more "rip and replace".
Data Platform
Connectors to any major Data Lake or CDP. No major surgery.
Activation Platform
Orchestrates most activation platforms via API. Or generate a script for "human in the loop" observability.
Team Workflow
Augment current creative workflows with ease. Feed back results to improve.
Frequently asked questions
How does it work?
We use first-party data to train an advanced machine learning model that understands your customers individually across many dimensions. This model then orchestrates future customer lifecycle campaigns by managing what is sent, to whom, and when. It determines the optimum strategy on an individual customer basis to maximize revenue retention and customer lifetime value.
How much effort is it to implement?
We walk you through this to make it an easy lift. If you've got your customer data stored in a lake or warehouse today, Treat Machine can integrate directly with minimal effort. Thereafter, it's like onboarding a new team member. It needs a bit of context and goal-setting, and goes through a short learning period, but once it's ready it can operate with autonomy. It uses the existing API frameworks in most major activation platforms to orchestrate and optimize future campaigns.
How is it different from other AI Decisioning products?
Treat Machine is the only single-purpose decisioning platform designed for maximum performance and integration with any third-party platform. We don't aim to replace anything, we just aim to make it better. We use the most groundbreaking AI techniques available, and partner with the leading cloud technology providers of our era to deliver an artisanal machine learning product that is performant, transparent, and understandable.
Why should I use it when my activation platform already has AI?
Despite what they would have you believe, not all "AI" is created equal.
There are 15,000 Martech products available today. None of them understand the reasons for your customers behavior. That's where we're different. Treat Machine understands the cause of customer actions so it can anticipate the best future actions with far greater performance outcomes.
Ultimately, this means longer lasting customer relationships that drive higher revenue. We encourage testing our product against any other solution on the market to see the difference.
Why should I trust it with my customer data?
Treat Machine is a SOC2 (type-II) compliant platform, which means that it meets the highest standards of data privacy and security.
We will also meet any relevant auditable standards worldwide upon request, including ISO, GDPR, and more.
What kind of business results can I expect?
We've created a tool that can help you estimate the kind of performance uplift to expect. This incorporates your own baseline business metrics, as well as potential uplift across different points in the customer lifecycle. We're happy to share the working formula if you're interested to know more, or try it out now to see for yourself.