Use-Cases
Lead Nurture
Top of Funnel Optimization
- Tailored individual journeys
- Share relevant content to amplify interest
- Target optimal offers to lift conversion
Recurring Revenue
SaaS | Streaming Media | Product as a Service
- Contextual promotions to reduce churn risk
- Targeted cross-sell to expand revenue
- Upsell persuadable users to lift ARR
Essential Services
Telco | Internet | Energy & Gas
- Encourage bundling to create stickiness
- Targeted price promotions to avoid churn
- Targeted product promotions to expand revenue
Consumer
Retail | Financial | Government
- Targeted promotions to lift sell-through
- Contextual product offers to re-engage
- Timely offers to reduce flight-risk
Conversion
Target relevant offers to new users that maximize conversion from trial to paid plans
Adoption
Encourage usage and feature adoption among new users to reduce the chance of early churn
Cross-Sell
Determine the best promotions and most persuadable users to adopt additional products, driving revenue expansion and loyalty
Upsell
Target customers who will adopt higher-tier plans with the most-economical offers, while avoiding those who won't convert
Customer Success
Determine who and when to target with messages for adoption, loyalty, and account expansion through the lifecycle
Win-Back
Determine churned customers likely to re-engage, and target with appropriate promotional incentives